Company Overview
Foodbud is a Cambridge (UK)-born AI platform making menus transparent — ingredient analysis, allergen detection, nutrition labels, and personalised dining discovery. Backed by EIT and university research partners, we're proven with UK restaurant groups and now bringing the platform to the US, where 33 million Americans manage food allergies.
About the Role
We are looking for a US Market Lead to launch and own our first American market as founding US hire, working remotely with a launch-city focus (NYC or Boston).
Experience in restaurant-facing sales or partnerships (restaurant tech, delivery platforms, POS, reservations).
Familiarity with US market-launch playbooks — city density strategies, supply acquisition.
Understanding of US menu-labeling regulation (FDA calorie disclosure for 20+ location chains, big-9 allergens).
Exposure to freemium supply acquisition and premium conversion motions.
Comfort operating solo with a UK/India team behind you.
Key Responsibilities
You will put Foodbud on American menus, one neighborhood at a time.
Design and execute the launch-city strategy: target neighborhoods, restaurant density goals, lighthouse accounts.
Sign restaurants, cafés, and regional groups — free listings to premium dashboard subscriptions.
Land 2–3 marquee restaurant-group partnerships that anchor US credibility, mirroring our Cambridge playbook.
Localize pitch, pricing, and positioning for US buyers; feed learnings back to product.
Build early channel relationships — restaurant associations, allergy advocacy groups (FARE), local food media.
Hire and lead the first US field reps once the model proves out.